"Italy gets dressed up"

LIFE, 8/1951

20th August 1951


The article describes the arrival of 170 American buyers at the Florence museum, where 11 couturiers parade their collections. The focus is on Simonetta Visconti's lines and Emilio Pucci's sportswear; Sorelle Fontana are also featured in this article, thanks to the success of the Hollywood stars.

American buyers are followed by private clients arriving from all over Italy in order to attend the fashion show instead of waiting two months as usual for normal consumers.

Related Vectors

Giovanni Battista Giorgini


Emilio Pucci

Fashion Designer

Sorelle Fontana

Fashion Designer

Author Cleopatra Abbondanza