Harper's Bazaar

Founded in 1967, Harper's Bazaar is an American fashion magazine that chronicles the world of fashion, celebrating the beauty in all its forms. Initially published weekly, the magazine became a monthly in 1901 and in 1929, following the purchase of the magazine by publisher William Randolph Hearst, the second "a" was added to the ending of Bazaar.

Considered the antagonist of Vogue, during the pre- and post-World War II period, the magazine was led by Carmel Snow, who made sure that the magazine opened its views to previously unexplored areas, introducing the phenomenon of Italian fashion through the representation of Made in Italy in the collective imagination of the U.S. citizens.

The interest of Harper's Bazaar's editors in the Italian scene began to develop in 1948 with the first advertisements of perfumes and accessories from Elsa Schiaparelli's boutiques and photo shoots set in Italy. The published elements that would become the pillars of the relationship between the American and Italian worlds had Italian prints and designs as their protagonists: in the article "Dolce far niente - The Italian at ease: midsummer madness, the Italian prints" published in 1959, the focus was on the variety of prints used in the summer collections of Pucci and Florentine couture. Italian swimwear, therefore, becomes the springboard for the arrival of Italian collections in the American world.

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